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Veebs: The App Revolutionizing Values-Based Shopping

In the era of conscious consumerism, people are increasingly looking for ways to align their purchases with their values. Enter Veebs, the groundbreaking shopping app that empowers consumers to make informed decisions about the products they buy. Launched in July by co-founder and CEO Chris Rhodes, Veebs has taken the market by storm, boasting an impressive 50,000 downloads in its early stages.

The premise is simple yet powerful – users can scan a product’s barcode using the Veebs app, and it will reveal the product’s “V Score.” This score, ranging from 0 to 100, is calculated based on two key factors: the company’s political alignment and its commitment to “America-first” initiatives. By doing so, Veebs provides a unique perspective on the companies behind the products consumers purchase daily.

Making Values-Based Shopping Easy

Speaking on “Varney & Co.” on Tuesday, Chris Rhodes emphasized the app’s ability to demystify the world of consumer goods. “You just got to know where to look for it… There’s actually plenty left to buy if you have a tool that allows you to look at what the companies are really doing,” he explained. The Veebs app indeed serves as a compass, directing users toward products and brands that resonate with their values.

The process is straightforward: users select a values pack that aligns with their beliefs, or they can choose multiple packs that represent different aspects of their values. Armed with this information, they can head to the grocery store, scan a product, and receive an instant rating based on their chosen values. The rating is categorized as good, fair, or poor, enabling consumers to make an informed choice about each purchase they make.

Navigating the World of Brands

With an ever-increasing number of brands vying for consumer attention, Veebs comes as a timely solution. On its website, the app asserts that factors such as quality, affordability, performance, and customer service may influence a buyer’s decision. However, it firmly believes that understanding what a company stands for is equally crucial, and that’s where the Veebs app comes into play.

Chris Rhodes elaborated on the app’s significance for shoppers looking for specific attributes in the products they buy. “If you’re looking for an ‘anti-woke’ company, then you want the conservative score to be very high,” he highlighted. This level of granularity sets Veebs apart, as it allows users to find products and brands that genuinely resonate with their values.

Empowering Consumers with Choice

Veebs’ impact is already evident, with its first marketing campaign driving significant downloads. The app’s co-founder proudly shared that it has already amassed 50,000 users who have embraced the values-based shopping experience.

The app’s dedication to independence is also noteworthy. While it’s free to download, users must subscribe for a modest fee of $0.99 per month to access the scanning tool continuously. Rhodes defended this approach, stating, “If we want to stay independent, if we want to stay with our information being updated on a continuous basis, we need to be an independent company that makes money.”

Embracing the Future of Shopping

Veebs is revolutionizing the way consumers approach shopping by introducing a values-based lens to the experience. With its user-friendly interface and commitment to empowering consumers with information, it has already become a go-to tool for conscious shoppers seeking to put their money where their values are.

In a world where conscious consumerism is gaining momentum, Veebs is a shining example of how technology can bridge the gap between people’s values and the products they buy. As the app continues to grow, it promises to be a powerful force in shaping the future of shopping and the values that drive it. So, if you’re looking to shop with purpose, Veebs might just be the answer you’ve been waiting for.


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