In a groundbreaking move, General Motors (GM) has reaffirmed its partnership with tech giant Google, aiming to usher in a new era of artificial intelligence integration across their operations. The latest announcement highlights their joint efforts to explore advanced generative AI and leverage its potential in transformative ways.
The roots of this formidable partnership trace back to 2019 when GM introduced vehicles embedded with Google’s technology. This innovation provided drivers with seamless access to Google Assistant, Google Maps, and Google Play directly from their vehicle’s center display. Fast forward to last year, and GM took another giant stride by incorporating Google Cloud’s conversational AI tech, Dialogflow, into their OnStar Interactive Virtual Assistant (IVA). This move enhanced the IVA’s capabilities, allowing it to deliver more precise and natural responses to driver inquiries.
GM has since noticed a significant improvement in OnStar’s ability to comprehend customer queries and offer assistance. The system not only caters to non-emergency questions but has also been fine-tuned to detect phrases or words indicative of emergencies. In such cases, it promptly connects the call to OnStar’s specially trained emergency advisors. Currently, the virtual assistant manages over a million inquiries each month across the United States and Canada.
Now, GM is gearing up to explore the full spectrum of possibilities offered by Google’s generative AI capabilities. One key focus will be to utilize Dialogflow to address customer inquiries related to vehicle specifications and features. In a bid to enhance customer interaction further, GM has already deployed chatbots powered by this technology across its official corporate website and brand-specific sites.
Mike Abbott, GM’s Executive Vice President of Software and Services, expressed his excitement about the potential of generative AI, stating, “Generative AI has the potential to revolutionize the buying, ownership, and interaction experience inside the vehicle and beyond, enabling more opportunities to deliver new features and services.” He added that the collaboration with Google Cloud represents a significant step in their ongoing efforts to redefine how customers engage with GM’s products and services.
On the other side of the partnership, Google Cloud’s CEO, Thomas Kurian, praised GM’s forward-thinking approach, stating, “General Motors is at the forefront of deploying AI in practical and effective ways that ultimately create better customer experiences.” Kurian also expressed eagerness for a deeper relationship with GM, anticipating more innovative collaborations as they explore the transformative potential of generative AI.
Unveiling a World of Possibilities with Generative AI
The collaboration between GM and Google promises to bring about a profound transformation in the automotive industry. With the integration of generative AI, customers can expect a more interactive, intuitive, and personalized experience. From answering vehicle-related queries to offering innovative features and services, the possibilities are vast.
As these two industry giants delve deeper into the realm of AI, the automotive landscape is set to evolve rapidly. General Motors, with its commitment to innovation and customer-centric approach, is poised to lead this revolution. Stay tuned as the partnership unfolds and opens up new horizons for the automotive industry, all thanks to the power of artificial intelligence.
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