Adobe, a leader in creative software solutions, has officially launched its generative artificial intelligence models, collectively known as Firefly, for commercial use. After six months of rigorous beta testing involving creators, Firefly has been integrated into Adobe’s Creative Cloud, Express, and Experience Cloud offerings. Additionally, Adobe has introduced a standalone Firefly web application for users to explore and leverage these AI tools.

Firefly is now accessible for commercial use within popular Adobe applications such as Photoshop, Illustrator, and Adobe Express. The launch follows an extensive beta testing phase where creators provided valuable feedback and insights. Adobe’s Chief Technology Officer for Digital Media, Ely Greenfield, expressed gratitude for the engagement and feedback received during the beta phase, emphasizing that it has inspired Adobe to deliver generative AI capabilities that are both commercially safe and seamlessly integrated into their customers’ preferred interfaces.

Generative AI has gained prominence recently, particularly with the release of Microsoft-backed OpenAI’s ChatGPT chatbot to the public and the emergence of competitors like Google’s Bard. However, Adobe has been involved in AI research for over a decade, with Firefly being one of its recent developments. Greenfield highlights one key differentiator—Firefly’s commitment to commercial safety.

The concern around generative AI often revolves around issues such as training data and potential copyright infringements. To address these concerns, Adobe has trained Firefly on a foundation of licensed content, drawing from hundreds of millions of images and assets primarily sourced from its Adobe Stock collections. This approach ensures that Firefly is not only creative but also compliant with copyright regulations.

During the beta phase, creators had the opportunity to experiment with Firefly for various content creation tasks, including generating images and text effects. Now, with its official launch, this content can be used for commercial purposes. Adobe is also extending its support to eligible contributors to the Adobe Stock collection, offering bonuses as a token of appreciation for their contributions, which have helped train the new generative AI tools.

Furthermore, Firefly’s capabilities are accessible to a global audience, as its text prompts are available in over 100 languages. This inclusivity enables users from around the world to harness the power of generative AI technology in their creative endeavors.

Adobe’s Firefly marks a significant step in the evolution of AI-powered creativity, offering a range of possibilities for creators while prioritizing commercial safety and copyright compliance. As AI continues to play a prominent role in the creative industry, Adobe’s entry into the field with Firefly positions it as a major player in this exciting frontier.

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