PepsiCo, in collaboration with custom spirits maker Empirical, is introducing a groundbreaking beverage that brings the iconic flavor of Doritos Nacho Cheese chips into liquid form. The Empirical x Doritos Nacho Cheese Vacuum Distilled Spirit is set to entice Doritos fans with a unique and indulgent experience, capturing the essence of the beloved snack in a distinctive drink.
Described as encapsulating “all the indulgent flavors of your favorite Nacho Cheese in liquid form,” the spirit aims to cater to the taste preferences of Doritos enthusiasts. This innovative collaboration marks the first-ever spirit entirely based on the flavor profile of a Doritos product.
Available for pre-order starting Wednesday, the Empirical x Doritos Nacho Cheese spirit is expected to hit online platforms and select stores in the New York and California markets next month. Priced at $65 for a 750ml bottle, the drink offers a novel way for consumers to savor the familiar taste of Doritos in a unique beverage format.
Collaborations between food and beverage companies and spirits makers have been a growing trend in recent years. In 2022, Kellogg Co. joined forces with Sugarlands Distilling Co. to create an alcoholic Egg Nog, known as the “Eggo Nog Appalachian Sippin’ Cream,” featuring rum-based liqueur with cinnamon and nutmeg flavor notes.
Similarly, fast-food giant Arby’s ventured into the beverage space by releasing a smoked bourbon drink inspired by its Smoked Brisket sandwich in 2022. The previous year, Arby’s collaborated on Crinkle Fry Vodka, mirroring the flavor profile of its signature curly and crinkle fries.
As companies continue to explore innovative partnerships and product extensions, the Empirical x Doritos Nacho Cheese Vacuum Distilled Spirit exemplifies the creativity and unique offerings emerging in the intersection of food, snacks, and spirits. The beverage promises to be more than just a drink; it’s an experiential journey for fans of the popular Doritos Nacho Cheese flavor.
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