Amazon has once again demonstrated its appreciation for delivery drivers by rolling out its free $5 “thank you” tip for customers. This initiative, announced on Tuesday, marks the second time Amazon is extending this gesture to U.S. delivery drivers during the holiday season. The company plans to send $5 tips along with messages of gratitude for the first 2 million instances where customers express their thanks, totaling $10 million.

Multiple Ways to Show Appreciation

Amazon has provided customers with two convenient methods to convey their gratitude to delivery drivers. Users can instruct their Alexa-enabled device or the Alexa app to send their thanks by saying “Alexa, thank my driver.” Alternatively, customers can type “thank my driver” into the search bar on the Amazon website or app. The expressed appreciation will be directed to the driver who delivered the latest order for the customer using this feature.

Recognizing the Role of Delivery Drivers

The decision to implement this feature stemmed from Amazon’s acknowledgment of the relationships formed between delivery drivers and customers. In some instances, drivers played the role of the unexpected hero, prompting Amazon to provide customers with a tangible way to express their gratitude during the holiday season.

Inclusive Recognition

The “thank you” initiative extends to various categories of delivery personnel, including Delivery Service Partner (DSP) delivery associates, Amazon Flex delivery partners, and Hub delivery associates operating in the U.S. Amazon clarified that customers can use the “Alexa, thank my driver” feature at any time, with over 22 million “thank you” messages accumulated since its inception.

Continuation of a Positive Trend

This is not the first time Amazon has allocated $5 tips as a gesture of appreciation. In 2022, the company set aside these tips for 1 million expressions of gratitude. The positive response from customers reflects a growing trend of recognizing and valuing the efforts of delivery personnel, emphasizing the integral role they play in the overall customer experience.

As Amazon continues to prioritize the well-being and acknowledgment of its delivery drivers, these initiatives contribute to fostering a positive and appreciative relationship between the e-commerce giant and the individuals ensuring timely and efficient deliveries.

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